Señor Susan was built for the businesses, small and large, that keep the $4B-a-day USA–Mexico trade relationship so vital to our communities. Our expert management and white-glove services ensure you have a partner with every step of building your business and telling your story.
Our story
A partner with a name you don't forget.
Running a growing business is hard. Trading across a border is harder. Handing off the parts you don't have time for — without losing control of them — is hardest of all. Big providers treat growing businesses like an afterthought: a consultant here, an event planner there, a market advisor somewhere else, and the details fall through the cracks exactly when you need them most.
Your family business, your investment group backing a new product, your team that's outgrown its own systems — you want the work done right, not juggled between five vendors who don't talk to each other. Señor Susan exists to be that one partner: the executive team, the event producer, and the market builder, in whatever combination your business needs. We work on both sides of the border, with people who actually pick up the phone. We lead it, we build it, we launch it — under one name.
The name? A little bilingual, a little tongue-in-cheek, and impossible to forget — a nod to a business that lives on both sides of the line and takes the work seriously without taking itself too seriously. Ask us sometime how Señor Susan got its name. You won't forget that either.
Where it started — the day we cooked up Señor Susan, Puerto Vallarta, Jalisco.
What we stand for
How we work.
01
Own the whole lane
One accountable team from the boardroom to the main event — no hand-offs, no finger-pointing.
02
Move like it's perishable
We treat every job with the urgency of a truck full of produce — a launch date, an event night, or a decision that can't wait.
03
Plain talk, both languages
Clear updates and straight answers, whether it's a board report, an event run-of-show, or a phone call — in English or en español, whichever you prefer.
Our investment
Night Shift Golf
An idea for a local skins tournament under the lights has become LA's next big golf party. Señor Susan is powering the brand development, the infrastructure, the revenue, and the go-to-market strategy.
